Brand & Communication Design

For the TKH Vision Group, I was responsible for the development, maintenance and continuous evolution of the corporate design style guide. Building on existing brand guidelines – including those established for Allied Vision – I developed a consistent design system and continuously adapted it to meet new requirements and communication channels.

My responsibilities included conceptualising and designing brand and communication elements, ranging from logos and icons to key visuals and graphic components. I also developed exhibition graphics and large-scale backdrops, playing a key role in establishing a consistent and contemporary brand presence across print, digital and event media.

My goal was to create a strong visual identity that enhances brand recognition, communicates the company's values and clearly positions the business within its industry through a contemporary and consistent appearance.